Sony Event Swag

Over the course of 2024 & 2025, Sony began giving out tote bags and hats as free collectables at events across the U.S. in exchange for signing up for their email list. These totes were given out at camera shops, photo walks, grand openings, and photographer workshops sponsored by Sony. Sony approached Confidant to breathe life into these swag designs; it became a window where we could shift their corporate design system into a land of bright colors and playful illustration.

Teaming up with Art Director Eric Walters, we became a creative duo of concepting and design; Eric concepting and providing feedback, and I designing the look and feel of the final deliverable. During this period, I worked on about 20 different tote bag projects and crafted about 25 different hat patches. That’s a lot of swag.

Mixing different design styles, color palettes, and visual references, this project became almost a creative challenge for me daily over the years.