Amazon Fashion

Amazon Fashion approached Confidant for support with design promoting a range of new products coming to Amazon.com. Our work encompassed homepage banners on Amazon.com, various sub-page banners, email design, social for Amazon’s Instagram account, and even at one point, a Snapchat filter advertising Alexa / Echo frames. We worked to advertise about 20 different brands– ranging from Coach, to Allbirds, to American Eagle, to sports products like jerseys for Amazon’s Thursday Night Football, to more luxury products like expensive skincare.

My role was owning design and concepting, and interfacing directly with and presenting directly to Amazon clients, leaning on my art and creative directors for feedback. This project was an exercise in following brand guidelines to a T, and learning how to creatively push and work with a very defined set of rules for each asset.